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Neighborhood Children’s Museum
Neighborhood Children’s Museum
Alfred Market Insights partnered with the Neighborhood Children’s Museum to conduct market research, evaluate exhibit strategy, and develop funding and sponsorship recommendations prior to launch.
NOTE: The case study presented on this website did not have a Non‑Disclosure Agreement (NDA); the client provided authorization that this project could be published to show AMI's market research capabilities. All information displayed complies with standard industry ethics and does not include any confidential data.
The Challenge
The Challenge
Assess demand in Olean & surrounding counties
Identify exhibit concepts that drive repeat visits
Develop membership pricing strategy
Identify sponsorship and grant opportunities
Our Approach
Our Approach
Secondary research on regional competitors
Focus groups with 10 parents (ages 2–7)
Competitive funding benchmarking
Sponsorship tier modeling
Full Strategic Presentation
Full Strategic Presentation
NeighborhoodChildrensMuseumFINAL.pdfMedia Coverage
Media Coverage
“Alfred University students assist marketing museum of play in Olean”
“Alfred University students assist marketing museum of play in Olean”
Read the full article:
Read the full article:
Featured In: Olean Times Herald
Published November 18, 2025
"The museum will provide an opportunity for children to explore and be creative. Everything in marketing is data-driven, so it will be so helpful for us to have this information. "
— Brittany Thierman, Director of the Neighborhood Museum of Play
"Students weren’t just analyzing data, they were creating it and seeing how their insights could shape an actual museum. Very few colleges offer this real-world opportunity to undergraduates."
— Shelly Freyn, Associate Professor of Marketing at Alfred University
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