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Our Story: Alfred Market Insights
Our Story: Alfred Market Insights
The Studio
The Studio
At the heart of Alfred Market Insights is The Studio — a professional-grade space built specifically for authentic, high-impact market research.
Located inside Alfred University’s College of Business, The Studio features:
Two soundproof focus group rooms with a one-way mirror for discreet observation
Full recording equipment for playback and analysis
Sessions moderated by CITI-certified students, trained in human subject research
A creative space for script development, participant recruitment, and collaborative debriefing
A supportive environment to transform raw feedback into actionable insights
The Team
The Team
Shelly Freyn
Shelly Freyn
Associate Professor of Marketing
Co-director of Institute for Experiential Entrepreneurship (IEE)
Tredennick Chair in Entrepreneurial Studies
Jean Ellefson
Jean Ellefson
Assistant Professor of Analytics
Assistant Professor of Analytics
Co-director of Institute for Experiential Entrepreneurship (IEE)
Jason Morrison
Jason Morrison
Assistant Professor of Finance
Co-director of Institute for Experiential Entrepreneurship (IEE)
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