Alfred Market Insights

Our Mission

Partner with our student-led business for affordable, high-quality market research that delivers valuable insights of your customers, market, and industry trends. Your organization benefits from actionable research, while students gain real-world experience, bridging the gap between education and industry. It’s a win-win—empowering businesses with fresh perspectives and equipping students with the skills they need for success.

The Issue

Data can tell you what, but it can’t tell you why.

Today’s consumers don’t just want to be heard, they expect it.

What’s happening:

63% of consumers expect personalized understanding (Salesforce).
Most organizations lack the time, budget, or staff to run in-depth research.
Data dashboards show trends, but not motives.
Algorithms predict behavior, but don’t reveal emotions.

To make smarter decisions, businesses need what the algorithms can’t give: real voices, real reactions, real conversations.

The Solution

Where data meets dialogue.

Alfred Market Insights bridges the gap between data and understanding by bringing research to life through real human interaction.

Here’s how we help:

Led by trained students using professional tools
Focus groups designed to explore the “why” behind consumer behavior
Support with everything from script desigh to strategy.
development
Sessions recorded and analyzed in our fully equipped proffesional studio

It's more than data — it’s insight that drives results.

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Discover What Your Customers Really Think

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